Free stuff notification.

My wife just told me about an interesting development. Check this out according to NPR's Market Watch:

"The Federal Trade Commission has issued new guidelines that require bloggers to disclose when they receive cash or free stuff from companies and then write about their products."

Is that some type of rule to assure journalist integrity? Impartial music reviews? What it accomplishes I am not sure. It is obviously aimed at weblogs much larger than mine but the fines are heavy. Beginning December 1, bloggers who are “endorsers” could be fined up to $11,000 per post, specifically from the FTC:

"The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service."

I am interested in who they have to enforce these regulations and again concerning weblogs like this one its a non issue...more focused toward large commercial weblogs I am sure.